In the 2012 Volkswagen Passat commercial titled: The Force: Volkswagen Commercial, a little boy donned in a Darth Vader ensemble pretends to be just that, Darth Vader. He walks around, what looks like a nice big house, desperately trying to use his “powers”. He begins his attempt at his “powers” first with a workout machine, then with the family dog, next with his sister’s dolly, then with the sandwich his mother has prepared for him. Finally, his attempt at his “powers” work when his father comes home from work. The dad is dismissed by his young Darth Vader son. We finally see the most humorous part of the commercial when the new Passat is turned on by the young Darth Vader’s “powers”.
How is it possible that this little boy knows and hones this character from about 30 years ago? Could the father in the commercial have passed his love for Darth Vader on to his son? Most likely yes! This delightful and funny childhood vignette clearly depicts how families in the 21st century still talk to each other. They still tell stories. They still gather around the TV. set for family movie night. The father may have told his son about Star Wars and of the characters such as Darth Vader. Intrigued by his father’s story of this classic movie, they gathered as a family and watched the movie which has left such legacy in our pop culture world.
No comments:
Post a Comment